Chipiron

Who? Creators of the first light, inexpensive, open full-body MRI machine that doesn’t compromise image quality. Problem? A new startup with zero brand identity. Solution? Working closely with the founders, a dramatic identity was meticulously crafted to embody clarity and precision. Bold, bright colours contrasted with rich black backgrounds emulate the imagery created. An organic illustration style brings the consumer element into focus, combined with a bold typeface to highlight impactful statements around the mission.

Deliverables: Logo design, Brand Identity, Investor deck, Web design, Illustration